{"id":990,"date":"2021-08-20T04:28:00","date_gmt":"2021-08-20T04:28:00","guid":{"rendered":"https:\/\/discernable.io\/letusplay-with-matthew-guy-mp-2\/"},"modified":"2022-07-21T13:22:01","modified_gmt":"2022-07-21T03:22:01","slug":"twiggy-vs-swoop-digital-a-modern-david-and-goliath-story","status":"publish","type":"post","link":"https:\/\/discernable.io\/twiggy-vs-swoop-digital-a-modern-david-and-goliath-story\/","title":{"rendered":"Twiggy vs Swoop Digital: a Modern David and Goliath Story"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-172784&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;135880&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;148189&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;2753&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_items=&#8221;media|poster,icon|xl&#8221; media_overlay_color=&#8221;color-jevc&#8221; media_overlay_coloration=&#8221;bottom_gradient&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_visible=&#8221;yes&#8221; media_h_align=&#8221;center&#8221; media_h_position=&#8221;center&#8221; media_padding=&#8221;2&#8243; media_icon=&#8221;fa fa-play&#8221; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;148191&#8243; media_overlay_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-172784&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;152318&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;85&#8243; gutter_size=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;677642&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; text_font=&#8221;font-942869&#8243; text_size=&#8221;fontsize-205238&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; uncode_shortcode_id=&#8221;180007&#8243; text_color_type=&#8221;uncode-palette&#8221;]The People&#8217;s Project[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-lxmt&#8221; text_font=&#8221;font-942869&#8243; text_size=&#8221;fontsize-146056&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; uncode_shortcode_id=&#8221;178265&#8243; text_color_type=&#8221;uncode-palette&#8221;]Twiggy vs Swoop Digital: a Modern David and Goliath Story[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-vyce&#8221; text_font=&#8221;font-942869&#8243; text_size=&#8221;fontsize-178660&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; uncode_shortcode_id=&#8221;149438&#8243; text_color_type=&#8221;uncode-palette&#8221;]26 Minutes[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-172784&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;480926&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;85&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;934726&#8243;][vc_column_text text_color=&#8221;color-lxmt&#8221; uncode_shortcode_id=&#8221;615320&#8243; text_color_type=&#8221;uncode-palette&#8221;]This is the story of Twiggy Forest vs Swoop Digital.<\/p>\n<p>It&#8217;s a story of theft, dishonesty and moral hypocrisy.<\/p>\n<p>Watch to hear how Australia&#8217;s beloved billionaire Andrew &#8216;Twiggy&#8217; Forest&#8217;s company Tattarang is crushing small Aussie business Swoop Digital by stealing their logo, assuming their reputation in the marketplace and pushing the same services by stealth.<\/p>\n<p>Just how much of an Aussie hero is Twiggy really if this is how his companies conduct themselves?[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_separator sep_color=&#8221;color-vyce&#8221; icon_position=&#8221;left&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;880247&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;125px&#8221;][vc_column_text text_color=&#8221;color-lxmt&#8221; uncode_shortcode_id=&#8221;214079&#8243; text_color_type=&#8221;uncode-palette&#8221;]Watch part 2 of the Swoop vs Twiggy story: <a href=\"https:\/\/discernable.io\/twiggy-vs-swoop-digital-part-2-goliath-strikes-back\" target=\"_blank\" rel=\"noopener\">https:\/\/discernable.io\/twiggy-vs-swoop-digital-part-2-goliath-strikes-back<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>SWOOP DIGITAL<br \/>\n<a href=\"https:\/\/www.swoopdigital.com.au\" target=\"_blank\" rel=\"noopener\">https:\/\/www.swoopdigital.com.au<\/a>[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-172784&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;680485&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;85&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;888425&#8243;][vc_custom_heading text_color=&#8221;color-145066&#8243; text_font=&#8221;font-942869&#8243; text_size=&#8221;fontsize-149038&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;144410&#8243; text_color_type=&#8221;uncode-palette&#8221;]OUR TOP SHOWS[\/vc_custom_heading][uncode_index el_id=&#8221;index-435897619&#8243; isotope_mode=&#8221;fitRows&#8221; loop=&#8221;size:9|order_by:date|post_type:post|categories:21|tags:20|taxonomy_count:10&#8243; index_back_color=&#8221;color-172784&#8243; gutter_size=&#8221;3&#8243; post_items=&#8221;media|featured|onpost|original,title,date&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_style=&#8221;dark&#8221; single_overlay_color=&#8221;color-172784&#8243; single_overlay_opacity=&#8221;35&#8243; single_padding=&#8221;2&#8243; single_title_family=&#8221;font-942869&#8243; single_title_dimension=&#8221;fontsize-205238&#8243; single_title_weight=&#8221;400&#8243; single_title_height=&#8221;fontheight-139869&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;142929&#8243; index_back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; 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