At the end of a long day, I don’t turn to Netflix to relax. I jump onto Youtube and there are only 2 things I watch: a psychology lecture by Jordan Peterson, or something from the Jim’s Group channel.

There’s something addictive for me watching people mow lawns or build fences on that channel. New media sources like that are taking over our lives and in this episode of the Business Innovation Series we are exploring ‘content creation’.